SKYEPACK OCEANIA
Where?
New Zealand tourists make up 51% of the tourists in Australia. Our analysis shows that Facebook and Youtube are the two largest platforms.
China will be the next largest focus, but the approach will be different. Social media in China is decentralized and will require a decentralized SMM plan.
What?
Facebook
Allow users of Skyepack to post reviews/testimonials on our page.
Post pictures and videos of their trip, that we assisted with.
Twitter
#SkyepackDownUnder
Users of Skyepack can hashtag us with sayings & pictures.
Instagram
#SkyepackDownUnder
Users of Skyepack can hashtag us with pictures & videos.
Who?
Using International Tourism Snapshots, Social Media Marketing (SMM) for SkyePack Australia Tourism will be dynamical adjusted to invest in the highest returning locations.
Analysis of tourist demographics will be used to deallocate SMM resources on friends & shift and shift resources according to different international holidays.
Social Media Marketing in Australia - Tourism
How?
They now know about us.
By posting with us we would
- Unlock additional content
- Be entered into Vacation giveaways
- Given Australian Souvenirs
- Promote a great country & great experience
Performance?
Every month, giveaways in certain regions will be analyzed for popularity (number of likes, retweets, etc.) and correlated with increased tourism revenue (using average number of tourists expenditure per person entering the country by plane).
Because of the dynamically allocating SMM allocation, within only a couple months and a very low budget, the marketing plan will be optimized and put into full effect.
