SKYEPACK OCEANIA
Where?
Distance Learning SkyePack SMM will be primarily channeled through Facebook and Twitter.
The existing userbase will be leveraged through gamification to attract new users.
Unlike in the other two SkyePack products, Distance Learning SkyePack will not be utilizing giveaways or free trials. The focus will be on word of mouth.
What?
Status updates like in Farmville. Let friends know what new concepts are being learned by other friends. Give recognition to those who complete full courses.
"Chris just finished MGMT 649 - Global Marketing Management"
Twitter
#HankCoursePacketsRule
Users of Skyepacks will be encourage to voice their opinions of course packets. Ultimately, this will lead to Organic Marketing of the most popular courses which in turn will attract the highest number of new and repeat users.
"Want to be more like Sly, the coolest guy in town? Follow what audio lectures he listens to on twitter."
Who?
Distance Learning SkyePack in New Zealand is the perfectly positioned to benefit from Social Media Marketing (SMM).
Our target audience is primarily New Zealand's internet-connected, younger age group seeking to advance their education. We believe by gaining a strong presence in this primary target group will have a trickle down effect to all of our secondary target group.
SMM is inexpensive and very effective, especially in New Zealand because of its established social media ecosystem.
Social Media Marketing in New Zealand- Distance Learning
How?
Existing users learn about new packets they are interested in.
New users are encouraged to join through celebrity, friend, or popular trend recommendations.
Performance?
Every day, different age groups, different subject areas, and different trends can be analyzed to reallocate resources into the highest return on investement for SMM.
New users can be easily traced to see if they have existing friends on SkyePack.
Current users can be easily analyzed to see what groups of trends they following in choosing new SkyePack's.
